What I love is turning around stations that really need it. Its fun to see a station go from being a perennial basement dweller to a top station in the market. I have done this before, and I know how to do it again. I understand the difference between cume and TSL and why you need one before the other. I understand the difference between P1s P2s and P3s and which ones matter the most to what formats. I have studied the Arbitron ratings system and I know how to get consistent ratings out of the diary system. I know how Arbitron is training PPM panelists too, they have sent me all the manuals since I have been unemployed. I know why you should have a strong web presence and how to build and keep one. I know how to get your web hits up so you can sell them. I have done stand up comedy, TV commercials, 3,000 person events, ZIP marketing, Buzz marketing, event hosting, event design, broadcasts from the Superbowl and won awards for production. Oh, and as you can see, I can even work with HTML code.
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Metro Networks
Traffic Anchor/Producer
Washington,DC
July 09 (presently) |
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| Producing and Broadcasting Traffic Reports. |
| Working in multiple markets, primarily DC and Baltimore. |
| Producing reports and learning traffic patterns of Washington DC. |
| Broadcast reports on WTOP, WMAL, WFLS, and Sirius. |
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Citadel Broadcasting
Account/Marketing Executive
Flint, MI
Jan 09 to May 09 |
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| Developed abilities in Sales. |
| Exceeded expectations in local direct sales opportunites. |
| Managed existing accounts with aplomb. |
| Joined and thrived in Chamber of commerce meetings. |
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| Met & exceeded goals for local direct advertising. |
| Spent extensive time cold calling developing new business. |
| Wrote, voiced, produced and scheduled advertising schedules |
| Thrived in ability to sell online packages, esp banner ads and :60s on live stream. |
Regent Communications
PM Drive Talk/Music Host @ WWBN
Flint, MI
2006 to 2008 |
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| Created an FM Talk/ Active Rock Afternoon Drive Show. |
| Managed a team of hosts, producers and interns. |
| Developed an aggressive Internet strategy designed to bring cume to the radio show. |
| Personally handled all Imaging promotions for the radio show |
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| Peaked at #1 12+ in Arbitron ratings. |
| Remained #1 18-34 for entire run of the show |
| Also #1 in Men 18-34, Men 25-54, and Persons 18-49. Never surrendered that position during entire 2 year run of the show |
| Accomplished all of this on an out of market signal. |
| Developed sales packages, live reads, endorsements and held meetings for clients. |
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CBS Radio
FM Talk Show Host
Detroit, MI
2004-2006 |
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| Hosted shows from Super Bowl XL, the MLB All Star Game, the North American International Auto Show, and numerous street festivals |
| Anchored weekend lineup |
| Filled in for vacationing full time shows, swing |
| Routinely outperformed the station in all demos. |
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Faircom Flint Broadcasting
Night Show Host
Flint, MI
2002 to 2006 |
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| Created a two person night show that quickly became a local phenomenon. |
| Inherited a show with a 0.0 Arbitron rating in Men 18-34. |
| Finished with 34.6 share in Men 18-34. |
| Peaked at #2 12+ with a 1800 watt signal. |
| Remained #1 in Men 18-34,Men 25-54, and Persons 18-49 for the entire run of the show. |
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Regent Communications
Promotions/Marketing Director
Flint, MI
1999-2002 |
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| Tripled Station Cume |
| Learned ZIP code marketing and how to create a winning strategy. |
| Scheduled, trained and managed a staff including an assistant and interns. |
| Assistant went on to be a PD, interns all became successful full time employees all over Michigan. |
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| Managed Budget |
| Learned how to develop a strategy off of spread sheet. |
| Managed t-shirts, events, and promotional items. |
| Developed trade solutions when the budget was wanting. |
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| Organized 3 sold out station concerts with major label acts and 3,000 people. |
| Designed, organized, catered, and MCed huge events twice a year. |
| Created hundreds of sales opportunities for NTR. |
| These events became legendary. They are still executed twice annually in Michigan today (on a MUCH smaller scale). |
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Faircom Flint Broadcasting
Creative Services Director
Flint, MI
1997-1999 |
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| Handled station imaging, production, promos, contest sounders, music beds and recorded morning show bits. |
| Created innovative vignette style imaging. Some became so popular that they wound up posted on websites across the country. |
| Won ADDY award for best 60 second promo. |
| Available Upon Request. I am sure they would not be thrilled with me posting their numbers on the Internet. |
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